BUGATTI Brussels opens a new chapter in Drogenbos

  • A new, dedicated BUGATTI showroom has opened in Drogenbos, on the outskirts of Brussels.

  • The opening builds on a relationship between D’Ieteren and BUGATTI that dates back to 1929.

  • D’Ieteren has represented BUGATTI exclusively in Belgium and the Grand Duchy of Luxembourg since 2006.

  • The new destination brings bespoke configuration, vehicle handovers and aftersales expertise together under one roof.

We are proud to announce the opening of our new BUGATTI showroom in Drogenbos: a refined new home for one of the world’s most extraordinary automotive brands, and the latest chapter in a relationship defined by heritage, craftsmanship and a shared pursuit of excellence.

The connection between D’Ieteren and BUGATTI reaches back almost a century. In 1929, D’Ieteren bodied a BUGATTI Type 44 chassis and engine, creating a remarkable early link between two names with a deep respect for engineering, beauty and individual expression. That historic encounter would prove to be the beginning of a lasting affinity.

Since 2006, D’Ieteren has been the exclusive BUGATTI importer for Belgium and the Grand Duchy of Luxembourg. Over the past two decades, it has accompanied the marque through some of the most defining moments in contemporary automotive history: from the Veyron, which redefined what a hyper sports car could be, to the Chiron and its many extraordinary interpretations, and now the Mistral and the next generation of BUGATTI excellence.

For many years, this story was written at BUGATTI Brussels in Ixelles. From now on, it will continue in Drogenbos, within D’Ieteren Luxury Performance’s exceptional Car Avenue. More than a new address, the showroom has been conceived as a destination where every detail reflects the spirit of BUGATTI: an uncompromising combination of timeless elegance, technological mastery and emotional performance.

The new space offers BUGATTI clients an intimate and contemporary environment in which to discover the brand and shape their own unique vision. Two dedicated display areas, including a space designed for the Mistral, place BUGATTI’s unmistakable design language centre stage. A private configuration lounge gives our clients the time and discretion to explore the near-limitless possibilities of personalisation, while a welcoming lounge creates a setting for meaningful conversations and exceptional handovers.

Behind the scenes, the new showroom brings the complete BUGATTI experience together under one roof. Vehicle delivery and aftersales services are now closely connected, with a dedicated specialist technician permanently on site. From the first configuration appointment to the care of a highly individual automobile, every moment has been designed to meet the standards our clients can expect.

As BUGATTI enters a new era, the Drogenbos showroom stands as both a celebration of an exceptional legacy and a statement of intent for the future. With six Tourbillons set to join Belgium’s already remarkable BUGATTI community, the road ahead promises to be every bit as extraordinary as the history that brought us here.

BUGATTI Brussels. A century of shared passion. A new destination for the extraordinary.

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