Customisation is the future with Ad Personam

Expert guidance, digital simulation and physical displays: Ad Personam has been revamped for 2024 and now offers an array of details from exclusive leathers and paintwork, right down to the details of rims and stitching.

To showcase the level of personalisation, Ad Personam has turned to the art world. Paolo Troilo’s vision entitled “Minotauro”—a hand painted Lamborghini Huracan Evo, was unveiled alongside its paired Ducati Streetfighter V4 Lamborghini “Cantauro” in February 2024. Its forerunner, a highly customised Revuelto “Opera Unica” (the brand's first V12 hybrid plugin-HPEV) stole the show in December 2023 at Art Basel Miami Beach.

Designed in the Ad Personam studio for our client here in Brussels, and delivered in February 2024, this awe-inspiring, Huracan STO features a chameleon effect produced with an iridescent, 3-layer metallic colour. Blue Hal reveals different tones according to the lighting, Lamborghini calls it a harlequin: a striking choice for drivers who are not afraid to dare.